Middle East's First No-Frills Airline, MenaJet ,
Gets Set for Launch, Unveils New Corporate Identity

Aircraft to don new, vibrant livery that reflects the value of low-cost flying

Beirut, August 06, 2004: The Middle East's first no-frills airline, MenaJet , which is set to take to the skies shortly, today unveiled a new exciting and dynamic corporate identity that reflects the spirit of true low-cost flying,   transparency in operations, structuring of fares and cutting-edge efficiency in service.

Announcing the new corporate identity, Mr. Mazen Hajjar, Chief Commercial Officer (CCO), MenaJet , said that the low-cost airline was in the middle of accelerated preparations for the upcoming launch of its services from Beirut in Lebanon.

"The new corporate image unveiled today will enhance and add value to MenaJet 's core concept of bringing air travel within the affordable reach of many in the intra-Arab region. It will also highlight the dynamism that MenaJet seeks to infuse into the growing regional Arab travel market," Mr. Hajjar said.

"Low fares create and expand new markets. Our customers will range from people who would normally not fly, to regular travelers, such as expatriates and people with regional holiday homes, business travelers and those looking for short holiday breaks. Our typical customer is value-driven and may be enticed to travel more frequently if the right opportunity at the right price presented itself," he added.

As part of the new corporate identity, MenaJet aircraft will also don vibrant and well-designed colourful livery, reflecting the élan of flying, friendliness and warmth the airline will ensure in its day-to-day operations.

"We want to make a statement with the new livery on our aircraft, that we are different. The design of the livery is specifically conceived to demarcate the airline and to give an unequivocal impression of quality that will form the hallmark of our airline in every aspect of its operations," Mr. Hajjar said.

Mr. Karl Bassil, Partner & Creative Director of Mind the gap, the agency that created the corporate identity for MenaJet said: "Reflective of its creative, vibrant and innovative personality, the new logo of MenaJet accurately reflects the reality of the company as a breakaway brand that will bring international best practices to the regional low-cost aviation sector."

The new identity sports vivid blue and yellow colours, representing growth and resilience, and reflecting MenaJet 's commitment to deliver a fresh experience to air travelers in the region.

MenaJet, which is jointly promoted by the Bahrain-based leading Islamic investment bank, Gulf Finance House B.S.C. and business conglomerate Al Zamil Group of Saudi Arabia,   will initially start operations with a single Airbus A320, comprising of 156 single-class seats, offering leg room of 34 inches, focusing on high-density destinations in the region, offering unprecedented affordable and transparent fare structures.

"We are absolutely confident that the value proposition MenaJet will put forth in terms of fare structures, quality and promptness of service, will be an undisputed winner in the regional air travel market," Mr. Hajjar said.

"In keeping with the spirit of our core value-proposition, the Internet will be a major growth driver in our business model. We will ultimately establish our own interactive Web portal which will allow passengers to book tickets, reserve hotel accommodation, hire car and other travel-related services online," he added.

Notes to Editors:

MenaJet
MenaJet, which is promoted by Bahrain's Gulf Finance House B.S.C. and the Al Zamil Group of Saudi Arabia, is envisaged as a low-cost intra-Arab airline which will focus on no-frills flights between destinations in the Middle East region. The airline, which has been conceived in the light of the growth intra-Arab travel market, will be based in Beirut. The airline will initially operate low-fare services using an Airbus A-320 aircraft with single-class configuration.

Mind the gap
Established in Beirut in 1994, Mind the gap is a design studio and communication agency. Today, Mind the gap is made up of a team of 14 dedicated individuals set on providing professional services in graphic design and communication, such as corporate identities, product branding, communication strategy development and implementation.
The portfolio of Mind the gap includes governmental and non-governmental organizations, IT and telecommunication companies, trading and distribution companies, retail and restaurant industries, financial institutions, architecture and engineering fields, and the airline company, MenaJet.

For more information, please contact :

Mazen Hajjar,
menaJet
Mobile (Lebanon): +961 3 222331
Mobile (UAE): +971 50 4150733

Karl Bassil,
Mind the gap
Phone (961-1) 611899- (+961-3) 206457
Fax (+961-1) 611799
Email: info@mindthegap.com.lb

Arun Rangachari/Ali Smadi
Percept Profile Gulf
Dubai, UAE
Tel: (971-4) 344-6373
Fax: (971-4) 342-9158
E-mail: info@perceptprofilegulf.com